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Le marché de l'e-commerce au 3eme trimestre 2007

Par Estelle Schomann :: 24/10/2007 à 12:22 :: Marches E-pub et Search Marketing

Le baromètre Acsel enregistre les mouvements et transactions de 22 sites marchands tout au long de l’année. L’occasion de faire un point sur le 3eme trimestre 2007….

Acsel enregistre une progression de 27% du chiffre d’affaires des sites par rapport au 3eme trimestre 2006. Avec 14,4 millions de transactions au cours de la période, l'activité de ces marchands a connu une augmentation de 30 % sur un an.

Voici les principaux chiffres :

- 19,5 millions de Français ont déjà passé commande en ligne, selon Médiamétrie. Le nombre d'acheteurs en ligne (+21% par rapport à 2006) progresse ainsi plus vite que celui des internautes (+9%).

- 18,4 millions de Français affirment avoir confiance dans l'achat en ligne, soit près de deux internautes sur trois (62 %). Malgré cette croissance continue, on ressent un essoufflement des chiffres dû, selon Médiamétrie, à la progression des internautes de plus de 50 ans, moins enclins à payer en ligne.

- Les intentions d'achat ont augmenté de 20 % par rapport au 3eme trimestre 2006. Comme en 2006, les 5 secteurs les plus importants en termes d'intentions d'achat sont la culture et les loisirs, les voyages et le tourisme, l'informatique, les services financiers (crédits, assurances, etc.) et les rencontres.

- Près de la moitié des sites marchands français commercialisent leurs produits dans au moins un autre pays. La Belgique est ainsi le pays où les sites de e-commerce français sont les plus actifs, suivie du Luxembourg et de la Suisse.

Lire l'etude complète du JDN

22 sites composent l'échantillon du baromètre e-commerce de l'Acsel, agrégé par Pricewaterhouse Coopers : Accorhotels.com, Aquarelle, Auchan Direct, Bijourama, Chapitre.com, Club Télé Achat (M6 Boutique), Evene Boutique, Expedia-Anyway, Grosbill, King Jouet, La Maison du Chocolat, Mistergooddeal, Natoora, Nespresso, Ooshop, Pecheur. com, Pixmania, Priceminister, Proxibusiness, Viapresse, Voyages-Sncf, Welcome Office.

Lire aussi dans la catégorie Marchés de l'e-pub et du Search Marketing :

E-commerce et E-mailing : les derniers chiffres du Marketing Internet

Google franchit la frontière symbolque des 90 % en part de visites

Search Marketing et E-publicité : les news de Google

Le lien sponsorisé européen : 8 milliards d’euros en 2012...

E-publicité : les derniers chiffres du marché

L'audience des sites Web français

Tableau comparatif des régies de lien sponsorisé

Le marché du Search Markting : 24 milliards de recherches mensuelles

La place de la publicité en ligne dans les investissements publicitaires français

L'E-pub, toujours en plein boom

Quelle évolution de l'e-pub en France ?

Les liens sponsorisés : 1ere source d'investissements de Search Marketing

L'influence d'Internet dans le comportement d'achat des européens

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