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Communauté Webmarketing

Investissements dans l’E-mail Marketing : légère croissance aux USA

Par Estelle Schomann :: 28/09/2007 à 8:40 :: Marches E-pub et Search Marketing

Un article dans les dossiers chiffres clés du JDN, publié aujourd'hui, vient compléter l’article Les performances de l'e-mailing .

L’E-mailing Marketing garde une place importante dans les plans de communication des entreprises américaines, mais sa croissance reste assez faible comparée aux autres méthodes de Marketing direct Internet !

eMarketer prévoit une faible hausse globale des investissements dans les campagnes d’e-mailings en 2007 ; ils devraient atteindre 1,475 milliards de dollars d’ici la fin de l’année (contre 1,425 en 2006). eMarketer estime également que les investissements dans ce domaine devraient franchir les 1,650 milliards de dollars d’ici 2011.

Lire le dossier complet : http://www.journaldunet.com/cc/03_internetmonde/e-mail.shtml

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